About Us
What Is New is fully female led Agency.
First and foremost, we believe in getting things done. That means no bureaucracy, red tape, or middlemen. We tackle challenges head-on with direct communication and collaboration from the get-go.
The result? Smoother processes, better work, and an all-round great environment.
Letitia Lerm
Founder + Director
Claire Bruining
Art Director
Our Services
Instead of trying to fit what we do into neat little boxes we approach each project with a multidisciplinary mindset, willingness to push boundaries, and an anything-goes attitude.
Strategy
We dive into your brand’s DNA, target audience, and competitors to create a roadmap that keeps us on track, guides decisions, and ensures every move aligns with your brand, audience, and vision.
Creative
We love digital content creation, branding projects, and packaging design. Some think print is old-school, but we love that too—basically, if we can imagine it, we can execute it.
Production
Whether you need photography, videography, or another -ography we haven’t even discovered yet, our multi-talented team gets things done, on time and within budget.
Media
We know every cent of your marketing budget counts. But it’s not just about numbers, it’s about the story. We cut through the noise to connect with the right audience, at the right time, on the right platforms.
Social Media Management
We dive into data, spot trends, and craft engaging digital campaigns. Our expertise extends to managing social media and effective communication strategies too.